The Summer Haze Collection

What’s new

EGP850.00

Select options This product has multiple variants. The options may be chosen on the product page

EGP1,100.00

Select options This product has multiple variants. The options may be chosen on the product page

EGP1,100.00

the story

We started this brand with one goal to create pieces we couldn’t find in the local market. Fashion that is elegant, unique, and designed for women who want to feel confident without compromising on comfort or modesty. Every piece is made to help you look your best without being revealing.

Cashmere — wool yarns

Fall/Winter 26

Fall collection

Our new Fall/Winter 2023 Collection features vibrant hues and varied textures in charming plaids and floral prints that pair back to easy-fitting and thoughtfully tailored silhouettes.

Is about you being confident self, no matter what others say or think

Sustainability

EVERY DETAIL MATTER

Since 2012, Innove Couture products have been made to last across generations, with a no-compromises approach to quality.

Mèr.co

217 Tueri Junction, New York, NY 10002
10:00 am – 7:00 pm Daily